With the Trump White House making news daily and so many other stories coming out of the nation’s capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.
Every bit of research I’ve undertaken in 20+ years has tested assumptions, uncovered new opportunities, and offered insights for how to be more effective - I’d argue that investing in research saves clients money in the long run. Instead of throwing the proverbial spaghetti at the wall and hoping something sticks, research lets communicators take careful aim at a target and increase our chance of hitting the mark.
Happy new year, and welcome back to the Inner Circle Round Up! The year has gotten off to a rough start and January has been a difficult month for the media industry, but luckily people want to use their vast networks to help. While it may seem like many newsrooms are downsizing, we know the media is resilient. We’ve still found some new outlets and opportunities that are on our radar!
Every year some organizations rise above the online chatter and commentary with clear, meaningful campaigns. Some don’t. Scott Circle Communications VP Dee Donavanik gave her take on one hit and one blunder that she saw in 2018.
With Thanksgiving in the review and the last of the leftovers polished off, we’re also thankful for a media landscape that continues to change yet present new opportunities. In November we’ve discovered some new outlets that are trying to differentiate themselves from traditional news outlets by focusing on stories and issues that don’t often see the spotlight. Check it out!