5 Tactics for Mastering the DC Media Machine

5 Tactics for Mastering the DC Media Machine

With the Trump White House making news daily and so many other stories coming out of the nation’s capital, PR pros have to make a potent impression on D.C. journalists. Consider these tips.

The ROI of Research: 4 Questions Nonprofits Need to Answer

The ROI of Research: 4 Questions Nonprofits Need to Answer

Every bit of research I’ve undertaken in 20+ years has tested assumptions, uncovered new opportunities, and offered insights for how to be more effective - I’d argue that investing in research saves clients money in the long run. Instead of throwing the proverbial spaghetti at the wall and hoping something sticks, research lets communicators take careful aim at a target and increase our chance of hitting the mark.

The Inner Circle Round Up: Media News You Can Use February 2019

The Inner Circle Round Up: Media News You Can Use February 2019

As the shortest month of the year comes to a close, here are some new outlets and opportunities to consider. This month we’ve discovered new podcasts, video-focused outlets and new directions from familiar faces. Find out more after the jump!

The Inner Circle Round Up: Media News You Can Use January 2019

The Inner Circle Round Up: Media News You Can Use January 2019

Happy new year, and welcome back to the Inner Circle Round Up! The year has gotten off to a rough start and January has been a difficult month for the media industry, but luckily people want to use their vast networks to help. While it may seem like many newsrooms are downsizing, we know the media is resilient. We’ve still found some new outlets and opportunities that are on our radar!

10 Hits, 9 Blunders of 2018 - PR Pros Weigh In On Savvy Moves and Big Gaffes

10 Hits, 9 Blunders of 2018 - PR Pros Weigh In On Savvy Moves and Big Gaffes

Every year some organizations rise above the online chatter and commentary with clear, meaningful campaigns. Some don’t. Scott Circle Communications VP Dee Donavanik gave her take on one hit and one blunder that she saw in 2018.

The Inner Circle Round Up: Media News You Can Use - December 2018

The Inner Circle Round Up: Media News You Can Use - December 2018

Happy holidays from the whole team at Scott Circle Communications! Throughout this past year, we’ve been rounding up these new media opportunities, compiling new newsletters, outlets and streaming shows that can serve as opportunities and resources for PR pros.

The Inner Circle Round Up: Media News You Can Use November 2018

The Inner Circle Round Up: Media News You Can Use November 2018

With Thanksgiving in the review and the last of the leftovers polished off, we’re also thankful for a media landscape that continues to change yet present new opportunities. In November we’ve discovered some new outlets that are trying to differentiate themselves from traditional news outlets by focusing on stories and issues that don’t often see the spotlight. Check it out!