Spring has sprung, bringing us fresh opportunities for PR pros from text based news platforms to opinion pages and you guessed it- more podcasts! In this month’s Round Up, we continue to see print and digital publishers expand their audience reach with new platforms and formats- which means more ways for PR pros to creatively reach them.
Each week our team will select a GoT Communicator of the Week, highlighting the character who understood their audience, stayed on brand, and most effectively communicated their message.
If your office is anything like ours, the watercooler talk is all about the final season of Game of Thrones. We at House Circle are taking things a bit further and dedicating our blog and social media channels to our obsession, while also finding creative ways to connect GoT to PR and communications.
Every year some organizations rise above the online chatter and commentary with clear, meaningful campaigns. Some don’t. Scott Circle Communications VP Dee Donavanik gave her take on one hit and one blunder that she saw in 2018.