Three Crisis Communications Lessons from Southwest's Intrepid Pilot

By Kellie Murphy

Communicators can learn a thing or two from airline pilots. In addition to saving the lives of 148 Southwest Airlines passengers, Capt. Tammie Jo Shults—the former U.S. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph. Here are three things PR pros can learn from this real-life Wonder Woman.

The full version of this post originally appeared on PR Daily on April 23, 2018.