Summer is in full swing! June’s Inner Circle Round Up brings us new opportunities for you to consider in your daily PR activities. Check out the full post!
Every bit of research I’ve undertaken in 20+ years has tested assumptions, uncovered new opportunities, and offered insights for how to be more effective - I’d argue that investing in research saves clients money in the long run. Instead of throwing the proverbial spaghetti at the wall and hoping something sticks, research lets communicators take careful aim at a target and increase our chance of hitting the mark.