Good communicators know how to craft a message that resonates with a target audience. It sounds simple on the surface, but truly effective communicators need to do many things before they can make an impact.
Many organizations are attracting new customers, new supporters and new employees through their mission-driven work. Making an impact for a worthwhile cause is becoming more of a necessity for any strong public relations strategy.
The films nominated this year for Best Picture at the Academy Awards showcase a range of issues, conflicts, and challenges. PR professionals can use these themes to improve their work and incorporate into strategy.
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