The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter. If we were evaluating them as professional communicators, how do the prospective winners of the Iron Throne stack up?
Every bit of research I’ve undertaken in 20+ years has tested assumptions, uncovered new opportunities, and offered insights for how to be more effective - I’d argue that investing in research saves clients money in the long run. Instead of throwing the proverbial spaghetti at the wall and hoping something sticks, research lets communicators take careful aim at a target and increase our chance of hitting the mark.