GoT PR—The Communication Styles of Six Iron Throne Contenders

GoT PR—The Communication Styles of Six Iron Throne Contenders

The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter. If we were evaluating them as professional communicators, how do the prospective winners of the Iron Throne stack up?

The ROI of Research: 4 Questions Nonprofits Need to Answer

The ROI of Research: 4 Questions Nonprofits Need to Answer

Every bit of research I’ve undertaken in 20+ years has tested assumptions, uncovered new opportunities, and offered insights for how to be more effective - I’d argue that investing in research saves clients money in the long run. Instead of throwing the proverbial spaghetti at the wall and hoping something sticks, research lets communicators take careful aim at a target and increase our chance of hitting the mark.

Four Questions Mission-Driven Communicators Need to Ask

Four Questions Mission-Driven Communicators Need to Ask

Good communicators know how to craft a message that resonates with a target audience. It sounds simple on the surface, but truly effective communicators need to do many things before they can make an impact.

Working With What You Got: Resources for Nonprofits to Leverage Communications Efforts

Working With What You Got: Resources for Nonprofits to Leverage Communications Efforts

In a world that can seem more focused on who you know and how much money you have, it can be daunting for a nonprofit organization to share their mission and message with the public.