The ROI of Research: 4 Questions Nonprofits Need to Answer

The ROI of Research: 4 Questions Nonprofits Need to Answer

Every bit of research I’ve undertaken in 20+ years has tested assumptions, uncovered new opportunities, and offered insights for how to be more effective - I’d argue that investing in research saves clients money in the long run. Instead of throwing the proverbial spaghetti at the wall and hoping something sticks, research lets communicators take careful aim at a target and increase our chance of hitting the mark.

Murphy Brown: We Need You Now More Than Ever

Murphy Brown: We Need You Now More Than Ever

Scott Circle Communications founder and president Laura Gross wanted to be like Murphy Brown, someone who was not afraid to speak out when there was an injustice and hold politicians accountable. We need her now more than ever!