A well-researched and targeted media list may be one of the most useful components of an outreach strategy for PR professionals. Taking the time to put together media lists can be stressful, but rewarding in the long run. Establishing and maintaining relationships with media, and understanding why they might care, means crafting a personalized pitch will take a fraction of the time. Read more here to learn how you can upgrade your media list!
This post originally appeared on Cision on February 5, 2018.