Welcome back to the Inner Circle Roundup! The August edition features more opportunities and new outlets to help PR pros strengthen their media relations strategy.

Good communicators know how to craft a message that resonates with a target audience. It sounds simple on the surface, but truly effective communicators need to do many things before they can make an impact.

Ensure good press coverage for your event through proper planning, promotion, and follow-through.

As a small business you want to take advantage of publicity, so make sure you are prepared when the time comes!

Three things PR pros can learn from this real-life Wonder Woman.

In a world that can seem more focused on who you know and how much money you have, it can be daunting for a nonprofit organization to share their mission and message with the public.

A well-researched and targeted media list may be one of the most useful components of an outreach strategy for PR professionals. Taking the time to put together media lists can be stressful, but rewarding in the long run.