Scott Circle Communications founder and president Laura Gross wanted to be like Murphy Brown, someone who was not afraid to speak out when there was an injustice and hold politicians accountable. We need her now more than ever!
Good communicators know how to craft a message that resonates with a target audience. It sounds simple on the surface, but truly effective communicators need to do many things before they can make an impact.
Many organizations are attracting new customers, new supporters and new employees through their mission-driven work. Making an impact for a worthwhile cause is becoming more of a necessity for any strong public relations strategy.