Staff

Jenny Lawhorn

Jenny Lawhorn specializes in cultural PR and has extensive experience in news and entertainment publicity for theatrical and documentary film, music, Internet, and television projects. She has worked with indie and studio films including Little Children, Street Fight, King Corn, and Pray the Devil Back to Hell, as well as major projects for Ford Motor Company and the National Peanut Board.

Jenny also helps develop a public voice and image that is clear, concise, intelligent, authentic, and relevant. With over 15 years in the discipline, her background includes seven years at National Public Radio, where she managed the rapidly growing network’s corporate reputation and developed branding and marketing campaigns for the award-winning NPR News, NPR.org, NPR Entertainment and NPR Worldwide divisions. Jenny also oversaw public relations and marketing for some of NPR’s fastest-growing programs, from Car Talk, All Songs Considered and Wait Wait…Don’t Tell Me! to The Tavis Smiley Show, and was part of the core team that launched NPR Podcasts, which produces a number of “top ten” podcast programs on iTunes every week.

Jenny also worked for NPR’s flagship station, WNYC, where she managed overall corporate and programming public relations, live events, and special campaigns such as the high-profile fundraiser “It’s My Station,” which established the foundation that purchased the FM and AM radio stations from the City of New York and transformed WNYC into an independent, innovative, modern cultural media source in New York and beyond.

Jenny has extensive on-the-ground experience in marketing, production, Web writing and journalism in both big and small markets. She also worked in the programming, Web, and consumer products divisions at Nickelodeon networks in New York as well as news/classical WVTF-FM in Roanoke, where she reported on local and national news. A graduate of the University of Virginia, Jenny has received both a Thoth Award and PRSA Silver Anvil for her PR achievements, and a Virginia State AP award for journalism.